Home GCR Sustainable Innovation
At GCR, our commitment lies in driving sustainable innovation and advancing the circular economy. Driven by our business model, every product in our lineup is the result of a comprehensive innovation policy. This policy is designed to foster sustainability in the production processes of the mineral masterbatches and recycled plastic we develop. Our innovation endeavors are exclusively dedicated to creating more sustainable and environmentally friendly solutions for the plastic industry.
Through collaborations with top brands and leading plastic processors, we actively contribute to reducing the carbon footprint of materials. This involves extending product lifecycles and prioritizing eco-design, promoting an active circularity approach.
“We don’t change things only by intentions, it’s all about the actions”
- Prioritizing bulk purchases: We minimize overpackaging and reduce waste by sourcing raw materials in bulk.
- Achieving zero waste: We recover and repurpose plastic materials from our operations, transforming them into raw materials for Ciclic products.
- Calculating carbon footprints: We measure the carbon footprint of our products in line with the PAS 2050 Carbon Footprint Standard.
- Balanced petrochemical use: We reduce reliance on virgin polymers by incorporating alternative materials.
- Harnessing green technology: Our patented low-energy technology, along with increased solar self-consumption and PPAs with local green energy sources, powers our production centers sustainably.
- Sustainable packaging innovation: We optimize and redesign our packaging to lower its carbon footprint while enhancing usability.
Minimizing Environmental Impact
At GCR, we are committed to carbon footprint reduction through sustainable innovative practices and solutions.
100% green energy
sourced through a photovoltaic
system for self-supply
11 years
as pioners in
carbon footprint calculation
246,6000
Tonnes of CO2 Emissions
saved to our customers thanks to our solutions
We know that every step matters
Life-Cycle Assesment (LCA) 
Let’s talk
Connect with a GCR professional
