Understanding Rigid Packaging Challenges
Rigid packaging plays a critical role in protecting products and extending shelf life while meeting increasing performance and sustainability demands. However, new regulations, such as the PPWR in Europe, are reshaping industry requirements—pushing for higher recycled content, improved recyclability, and stricter material compliance. At GCR, we understand these complexities and categorize them into three key areas:
Performance Challenges
- Dimensional Stability: Ensuring precise fit and stackability.
- Barrier Properties: Protecting against moisture, oxygen, and contaminants.
- Processability: Ensuring smooth production with consistent melt flow.
- Mechanical Strength: Balancing impact resistance and durability.
- Energy Efficiency: Reducing processing energy.
Recycling Challenges
- Material Compatibility: Prioritizing monomaterials for easier recycling.
- Narrow Specifications: Ensuring color, melt flow, and strength match standards.
- SOIs Control: Complying with restricted substances regulations.
- Reliable Feedstock: Securing high-purity recycled plastics.
- Regulatory Compliance: Meeting recycled content mandates and recyclability criteria.
Sustainable Solutions
- Reuse: Designing for extended product life.
- Recyclability: Prioritizing monomaterial solutions.
- Renewable Materials: Integrating PCR, PIR, and biobased content.
- End-of-Life (EOL) Design: Optimizing for recyclability or biodegradability.
Advancing Rigid Plastic Packaging with Performance and Sustainability
GCR is your partnerto achieve the ideal balance of performance and sustainability in rigid plastic packaging. From food containers to industrial packaging applications, we develop high-performance, lower-carbon solutions that meet evolving market and regulatory demands.
Whether you’re designing new packaging or optimizing an existing product, our Innovation Hub provides customized solutions to meet your technical, regulatory, and sustainability requirements.

Accelerating Your Go-to-Market with Sustainable Rigid Packaging Solutions
Achieving the right balance of performance, recyclability, and material optimization is key to reducing the environmental impact of rigid packaging. GCR develops high-performance, lower-carbon materials that enhance durability, processability, and circularity—helping brands integrate recycled content while meeting market demands and sustainability goals.
Product Portfolio
Recycled Polyolefins
Sustainable Advanced Masterbatch
Recycled-Based Masterbatch
Bio Mineral Masterbatch
Customization possibilities
Innovation Hub
Driving the Circular Economy
- Understanding PCR Upcycling
- Designing for recyclability
- Assessing Recyclability
Enhancing Performance and Sustainability
- Innovative Compatibiliser Technology
- Neatly Blending & Odourless Technology
- Lightweight Solutions
- Reducing Carbon Footprint and LCA assessment
Service Levels
Meeting Packaging Requirements
- Rigorous Quality Controls
- Technical Service
- Monitoring Material Traceability
- Certifications
- Cradle to Gate LCA Calculation
End markets
Let’s talk
Connect with our experienced GCR team today!
